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Hub Footwear
Berlin
The Hub collection of footwear have a central characteristic mark, that of an orange Z stitch on the shoe that tells anyone who'd looking what this shoe is all about and where it's from.
The shop itself, located not far from Hackescher Markt, has a sleek, industrial feel about it with bare raw walls and lighting that illuminates the important stuff, like the shoes. Since the tennis shoes designed in company's fledgling days, Hub have branched out and now produce a range of casual trainers for men and women that combine style and design with the comfort of a tennis sole. You can still pick up a pair of the sneakers they started with too!
Nurturing the artistic 'sole', they also use the basement space of their store as an exhibition, gallery and workspace for young, independent, open minded, Berlin artistic types. The very people who are drawn toward a Hub shoe.