In cooperation with Berlin's streetstyle experts from Overkill Shop we are presenting the temporary exhibition the 'Sneakers of the Nineties'. From private collections, Overkill Shop's curators brought together more than 150 shoe models that exemplify the fashion and trends of the 90s and now enjoy cult status.
In the German sneaker history, the 1990s are an important time. on the one hand, sneaker models were launched on the market that still shape the brands today. over the course of time, these sneakers were reinterpreted in different colourways or with other materials. On the other hand, the fall of the wall in November 1989 brought two countries together, opening up a completely new market for the companies.
Overkill Shop is a child of the strongly pulsating Berlin graffiti scene of the nineties and gave it a mouthpiece with the eponymous print magazine 'OVERKILL' for the first time in 1992. Nowadays, they offer the largest sneaker selection in their Berlin stores, curating exhibitions, organizing concerts and art events. For many years OVERKILL has also worked with well-known brands such as adidas to develop new sneaker designs.
For more about the permanent Nineties Berlin exhibition, click here.
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